The small shoe guerrilla tactics to respond flexibly to the crisis

Today. small and medium-sized shoe shoe industry in China often vivid metaphor become guerrilla soldiers descendants. because they have all the characteristics of the guerrilla soldiers. it is. many small and medium-sized shoe in combat with the economic crisis to win again and again. The small shoe never go on fighting shortcuts they win the secret of a careless move round loser "gave away the worries of all large enterprises. worth hundreds of millions of large shoe no matter how the environment. are impossible to systemic The retreat. however. was the most significant advantages of the small shoe.Scale of 60 billion athletic footwear market in China. however. for small and medium-sized shoe. large scale. and also means that competition eliminated. In such a harsh economic environment. a company has made a very good example to give small and medium enterprises. opened up a new sea-blue around the edge of the crowded. called Po Tat shoe companies. Optional is more important than the effort!Shi Chun-ming. general manager of the Po Tat shoe with a simple word encompasses the Po Tat vulcanized shoe industry outlook.In fact. both skateboard shoes. or vulcanized shoes. hiking shoes. there is one thing in common: all of a shoes series spun off from the field of sports shoes market. Po Tat before you make a choice to do a long time market research.Sports shoes when neighbors are doing. but we found that very few companies in this category do vulcanized shoes. only six can got the countertops of vulcanized shoe factory.When we consider how about the prospects of this market. what would happen after five years. what will happen after ten years. we have to consider the final choice in this market.What is very important. but the choice of what is more important. 'Shi Chunming say. At present. the domestic vulcanized shoes. neither like CONVERSE leader. brand enterprises do very little.After all. the high technical threshold of vulcanized shoes. Po Tat can develop their own brand in this category. just to fill the gap in the market in China.Ma Yanhong. vulcanized shoes based on rubber.