Shoe branding integrity is fundamental

Shoe brand to promote integrity is fundamental 2010/7/23/8: 50 Source: Global shoes network July 23 hearing these days.Domestic personal care products Overlord and "workers" Tang Jun. suffered a devastating blow. 'Overlord door "Tang Jun door spun a lot of people with lofty ideals wisdom.Also to the Chinese consumer brands to promote a lot of warning.Shoes and apparel industry with real-world experience of entrepreneurs testimonials.Shoes and apparel branding should not leather blowing heaven.Must adhere to the three laws: silence is golden. the integrity. harmony is golden.The silence is gold Wenzhou JJ apparel company deputy general manager He Guixia King and Jun Tang biggest mistake is too Sound.Overlord a heavily pop star Jackie Chan's endorsement.Pay a high endorsement fees (15.407.000 yuan in 2006.32.567 million yuan in 2007.36.792 million yuan in 2008).The results of Jackie Chan made the movement is too big.Only as residual brain the Jackie Chan ad said: the hair 'bam' look.Very bright. very soft.So that the audience out will curse me.No such hair.The above was proved false.Tang Jun is very smart.But had to book to clamor.Say "My success can be replicated. 'I published a book to help others succeed. "In fact. one you know is a lie.This low-level "branding" can only Jun Tang to become common knowledge. 'The words more injuries Fortunately. silence is golden. 'Sell ​​themselves'.Why your brand great all day giving lip service to stir up trouble. 'Gentleman thick and thin of plot 'can only have the last laugh.King and Jun Tang 'words more injury line' lesson is really a good textbook. "He Guixia told author Tan Confucianism.Abuse of praise is not wise branding.The product quality is the life of the brand.Bouquet.Consumers will not be dark alley prohibitive.
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Not necessarily known brands consumers like.Because brand advertisers are charged the cost of the product.Also requires consumers to dig into their pockets.This is the truth that everyone knows.Integrity Jinjierda chairman Yu Jinhua have an entrepreneurial famous: "brand to promote.Credit is fundamental. "In fact.Gilda has always insisted on the core values ​​of "Founder. kind. fair. good faith".Shoes from a small workshop developed into a leading Chinese leather shoes king ".By Yu Jinhua's words: "Gilda development today.Is about an 'honest' word.However.King and Jun Tang exactly fall in a "sincerity".Known for centuries "family medicine" Overlord Group was established in 1989.Should not be for decoration King brand."Pure Chinese medicines.Free of other chemical composition as the biggest selling point four advertised.But things did not dare to flaunt other companies in the personal care products industry.Overlord leather was blowing heaven.Something false whitewash.Although King brand surface polished bright and shiny.But also gave people an opportunity to unseat competitors and want to Overlord.The results were the Overlord checked.Not only detected Overlord has dioxane.But also more than the others.Jun Tang King event there are a lot of similarities.That is false.Tang Jun will want to engage in some fake degree to claiming credit.Fake after all. is a fake.Murder.Results Jun Tang fake degree posted gold paper or pierce.Tang Jun is not only do not reflect.Instead they say: the whole society are educated cost.I was forced to.Such blatant natural integrity of the words and deeds of opposition will discredit the face. 'Branding must be honest to the first.Honesty have a reputation for a brand.Snow Chi Group chairman says.Snow Chi Group business for nearly 30 years.Always adhere to the "people Eslite true" business philosophy.Snow Chi brand has become China's famous "China Famous Brand" and "Chinese clothing eight brands". [1]Related reading: