Footwear industry: innovation not survived

The next five years. shoe-making enterprises. the melee killing one period before the dust settles. is dead or alive. it all depends on the enterprises have not enough ability to innovate. The further opening up of the Chinese market. is bound to create many. the next decade is likely to be the golden years of China's economic development.But. at the same time. foreign-funded enterprises inroads into more intense competition in the market will also give local enterprises in China. China's vast army of footwear enterprises. a considerable part are taking advantage of the spring breeze of reform and opening up development. after 20 years of development and exploration. individual shoe has completed the transformation of all aspects of the corporate mechanism. more is still standing on the crossroads of development.Large-scale enterprise development has become the trend of the times. has become a fact obvious to all of the shoe industry homogenization of today. innovation is undoubtedly the most powerful driving force to promote the rapid growth of the enterprises in the market. Marketing innovation the development of market economy in China is very different with the Western countries.The Chinese market has undergone a lot of Western economic theory can not explain the phenomenon. we have a lot of original stuff. before practice. after theoretical.We should be confident to do something. as long as the result is good. no problem. we should boldly advancing.In fact. our business is that no one knows the importance of innovation. but they can not really come up with innovative stuff. In general. the more useful marketing knowledge is integrated marketing knowledge. database marketing and long tail. long tail theory more emphasis on decentralization and diversification. that is. the increasingly high demand for creative